04/09/2013

    Seven wonders

    It’s been an energetic start to life in Brazil for Triumph, with dealerships in seven cities now open since the company’s initial launch in São Paulo in November. Serving these venues is the assembly plant in Manaus, which has already built more than 1,000 motorcycles since opening in October.

    In recent months, there has been plenty of fanfare surrounding the launch of two of Triumph’s most exciting models to the Brazilian market – the Street Triple and the Daytona 675R – and the arrival of the brand in the country’s second-largest city, Rio de Janeiro.

    “Reaction to the newest bikes to our range here has been extremely positive,” said Marcelo Silva, General Manager in the region. “Both are important for us because they represent two key features of Triumph as a brand. The Street Triple is designed to fight directly with Japanese brands in the high-volume segment of naked roadsters, while the Daytona 675 is iconic, and synonymous with the great handling and balance that is of paramount importance in all Triumph bikes.”

    Photographs show the press launch for the Daytona, a selection of dealership openings, and Triumph staff at the assembly plant in Manaus.

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